The latest issue of Fortune has a cover story about NASCAR. According to the article (subscription required), NASCAR’s fan base has grown 24.6% from 1997 – 2004, while all the other major sports have lost fans. Call me crazy, but I don’t see what all the fuss is about. I think NASCAR is boring. My kids love it, my sister-in-law and her husband love it. I just can’t get into it.
What am I missing?