By JLP | November 3, 2006
Sorry for the rant but I just have to get this out of my system.
When I first started subscribing to the Wall Street Journal back in 1997, it was $175 per year. Over the past several years it has consistently gone up every year. Today I got a 1-year renewal notice for $249! That’s $34 HIGHER than the $215 I paid for this year! That’s a 15.8% increase! What the hell is wrong with them? Are they trying to lose customers? This is a BUSINESS newspaper! Don’t they know that the newspaper business is in the toilet and that one of the main reasons for that is DECLINING CIRCULATION? So why would they then proceed to raise rates that much, especially on their loyal subscribers? I don’t get it!
Another thing that ticks me off is I got my first renewal notice in September even though my subscription doesn’t renew until February. Who wants to let go of $249 to renew something that doesn’t expire for five months?
I LOVE the Wall Street Journal but there’s a limit to that love. I just can’t justify spending $249 on a newspaper, no matter how great it is.