Sometimes It Pays to Wait

April 30, 2007

Regular readers of this blog know that I balked at renewing my Wall Street Journal subscription this year because they raised their price from $215 per year to $249 per year. I let my subscription lapse but they kept sending me papers for about three weeks. They also kept sending me renewal notices but the renewal price stayed at $249 so I just kept throwing them away.

Well, Friday I got a “we want you back” letter from them with this offer:

2 years of the paper and the online version for $199 and a free book!

I took them up on this deal, which is better than any deal I’ve ever had! The best I deal ever received in the past was $175 for a year’s subscription and that was back in 1997. Anyway, sometimes it pays to wait for a better offer.

3 responses to Sometimes It Pays to Wait

  1. This is very true. I recently had a free issue of Fortune magazine that I decided not to keep, but they continue to send me advertisements. Their subscription rates vary wildly.

  2. Nothing like treating your customers poorly, huh?

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  3. Wow, my subscription will be due in June and I was also looking to drop it at the new rate. But waiting or taking advantage of the 52 week offer may be just the deal I was looking for.