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Sometimes It Pays to Wait

By JLP | April 30, 2007

Regular readers of this blog know that I balked at renewing my Wall Street Journal subscription this year because they raised their price from $215 per year to $249 per year. I let my subscription lapse but they kept sending me papers for about three weeks. They also kept sending me renewal notices but the renewal price stayed at $249 so I just kept throwing them away.

Well, Friday I got a “we want you back” letter from them with this offer:

2 years of the paper and the online version for $199 and a free book!

I took them up on this deal, which is better than any deal I’ve ever had! The best I deal ever received in the past was $175 for a year’s subscription and that was back in 1997. Anyway, sometimes it pays to wait for a better offer.

Topics: Budgeting | 3 Comments »


3 Responses to “Sometimes It Pays to Wait”

  1. Chris Says:
    April 30th, 2007 at 1:31 pm

    This is very true. I recently had a free issue of Fortune magazine that I decided not to keep, but they continue to send me advertisements. Their subscription rates vary wildly.

  2. DS Says:
    April 30th, 2007 at 6:02 pm

    Nothing like treating your customers poorly, huh?

    For those looking to get a subscription, check out:
    https://services.wsj.com/Gryphon/jsp/retentionController.jsp?page=9906

    BEST OFFER – Receive 52 weeks of The Journal in print plus one year of the Online Journal —
    all for $99! That’s a savings of over 75%!
    Get an additional 4 FREE WEEKS (56 weeks in total) when you pay now by credit card.
    Prefer print only? 52 weeks for $79.00
    Plus 2 FREE WEEKS (54 weeks in total) when you pay now by credit card.

  3. M Paul Says:
    May 11th, 2007 at 6:59 pm

    Wow, my subscription will be due in June and I was also looking to drop it at the new rate. But waiting or taking advantage of the 52 week offer may be just the deal I was looking for.

    Thanks!

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