Comments on: Microsoft Buying Yahoo!? http://allfinancialmatters.com/2007/05/04/microsoft-buying-yahoo/ A personal finance blog dedicated to discussing such topics as budgeting, asset allocation, 401K, IRA, cash flow, insurance, financial planning, portfolio management, and other areas in personal finance. Sat, 11 Feb 2012 20:32:19 +0000 hourly 1 http://wordpress.org/?v= By: Moneymonk http://allfinancialmatters.com/2007/05/04/microsoft-buying-yahoo/comment-page-1/#comment-101705 Moneymonk Fri, 04 May 2007 19:51:49 +0000 http://allfinancialmatters.com/2007/05/04/microsoft-buying-yahoo/#comment-101705 That's good-- your boys have a little stock portfolio. I wanted to add Apple to my daughter portfolio, but I will wait awhile. That’s good– your boys have a little stock portfolio. I wanted to add Apple to my daughter portfolio, but I will wait awhile.

]]> By: Russell Bailyn http://allfinancialmatters.com/2007/05/04/microsoft-buying-yahoo/comment-page-1/#comment-101696 Russell Bailyn Fri, 04 May 2007 18:38:22 +0000 http://allfinancialmatters.com/2007/05/04/microsoft-buying-yahoo/#comment-101696 I think this merger makes more sense than most of the other deals which have rocked the market this week. Consider this: Yahoo gets more traffic than Google--Yahoo is ranked Alexa #1 for traffic. However, Google generates much more money in advertising revenue because they understand how to "monetize" their traffic. Microsoft/MSN has a decent idea about how to monetize traffic as well, but it doesn't actually get much traffic relative to Google and Yahoo. By merging, Microsoft poses a huge threat to Google in terms of stealing advertising clients and other partnerships which Yahoo may already have in place. My first reaction was "Yahoo? Who would want that company? Terry Semel is one step from being fired for lack of performance." But I think Gates might actually be a suitable (and rich enough) buyer with the Yahoo stock price so deflated for the past year. Just my take on it. I think this merger makes more sense than most of the other deals which have rocked the market this week. Consider this: Yahoo gets more traffic than Google–Yahoo is ranked Alexa #1 for traffic. However, Google generates much more money in advertising revenue because they understand how to “monetize” their traffic. Microsoft/MSN has a decent idea about how to monetize traffic as well, but it doesn’t actually get much traffic relative to Google and Yahoo. By merging, Microsoft poses a huge threat to Google in terms of stealing advertising clients and other partnerships which Yahoo may already have in place.

My first reaction was “Yahoo? Who would want that company? Terry Semel is one step from being fired for lack of performance.” But I think Gates might actually be a suitable (and rich enough) buyer with the Yahoo stock price so deflated for the past year. Just my take on it.

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