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JC Penney’s = Perpetual SALE!
By JLP | June 6, 2007
I find it humorous that JC Penney’s sends out all these mailings with “SALE” and “BONUS SALE” splashed all over them. It would be one thing if they sent these out every once in a while so that they were memorable. However, it now seems like JC Penney’s is ALWAYS having a sale.
Could this spell trouble for the company or is it brilliant marketing? I suppose if their regular prices are high enough, then marking them down so that they qualify as a sale, might make sense. I remember last year my wife picked me up a couple of shirts from Penney’s. They weren’t anything fancy but I remember they each had manufacturer’s suggested retail prices of $48. However, I remember her paying something like $20 per shirt, which was a heck of a lot less than MSRP. My wife thought she got a good deal while I thought she paid full price for what the shirts were actually worth. In other words, MSRP means nothing.
The problem I can see JC Penney’s getting into with all their blowout sales, is that they are cheapening themselves and turning their company into a discount chain.
What do you guys think? Do you think running perpetual sales is good or bad for JC Penney’s?
Topics: Miscellaneous |