« Breaking Down Thanksgiving | Main | Silly Franchise Concepts »
Could Engadget and Gizmodo Really Be Worth $30 – $50 MILLION Each?
By JLP | November 7, 2007
I had no idea that tech blogs Engadget and Gizmodo could be worth $30 to $50 million each! According to this Fortune article, that’s the figure that venture capitalists estimate each site to be worth. Engadget gets about 10 million visitors per month while Gizmodo averages 8 million visitors per month.
What’s AFM worth?
Good question. Based solely on traffic, my best month was last month. I had a whopping 65,756 visitors during the month of October, which represents a whopping .82% of Gizmodo’s monthly traffic. Based on that percentage, my blog is worth roughly $246,585. I know my method for obtaining that number is kind of silly but I was using the numbers presented in the article as my basis. My guess is that I would have a hard time selling AFM for anywhere near $246,000 but it’s fun to dream about!
Topics: Blogging | 8 Comments »
November 7th, 2007 at 5:57 pm
You cant only count number of visits, but also the influence the blog has. For instance, when Engadget or Gizmodo post rumors, they have a huge amount of credibility. A recent example of that was when they posted a rumor about apple before the iPhone launch, it had a noticeable affect on apples stock prices. So its not only how many people are reading, but who those people are.
kind of a quality v. quantity. numbers drive ad revenue, quality drives change in the market.
November 7th, 2007 at 8:30 pm
Remember the good old dot-com days?
November 8th, 2007 at 5:49 am
“which represents a whopping .82% of Gizmodo’s monthly traffic. Based on that percentage, my blog is worth roughly $246,585″
Ah, yes the ol’ fallacy of causation versus correlation. Extrapolations are indeed a dangerous thing when determining the value of something.
November 8th, 2007 at 8:33 am
At those numbers, I’d happily sell out. I got around 30,000 visitors last night? I’ll sell for the low low price of $100k
November 8th, 2007 at 8:34 am
At thosen numbers I’d happily sell out. After getting 30k visitors last night, that should put me around $100k. Any takers?
November 9th, 2007 at 3:26 pm
I’ll give you 20$
November 10th, 2007 at 7:00 am
it is in the venture capitalists interests to jack up the evaluations. Heck the major problem behind the credit and subprime issues are because of venture capitalists over evaluating the value of subprime bonds. I’m sure AFM is worth at least $1m if some venture capitalist were to have his/her say.
November 23rd, 2007 at 4:23 pm
I’m not surprised at the valuations. The problem with extrapolating it to AFM is that you expect it to be a linear relationship. It turns out that it’s an exponential curve. Plus you have to factor in their premium brand as market leaders.