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What’s Up With Those Kleenex Commercials?
By JLP | December 17, 2007
Imagine the following managment meeting at Kimberly-Clark, the makers of Kleenex:
Vice President #1 - “How can we sell more Kleenex?”
All the other executives sit there in silence, scratching their heads.
Vice President #2 - [with a shrug] “If only we could get more people to cry.”
Sighs and shrugs all around the table.
Vice President #4 - “Hey! What makes people cry?”
Random answers throughout the room:
“Death!”
“Divorce!”
“Sad stories!”
Vice President #2 - “THAT’S IT! Sad stories! All we need to do is get people to start telling sad stories. They’ll talk, get emotional, and need a…”
Vice President #s 2, 3, 4, and 6 - [in unison] “KLEENEX!”
And that, my fellow readers, is how we got those stupid Kleenex commercials!
Topics: Humor |