I don’t know if you’ve caught this or not but Hyundai has been running an ad campaign called Dollars & Sense that features three financial authors offering advice to potential Hyundai buyers. The authors in the campaign:
Ray Lucia – author of Buckets of Money (my dad liked this book)
Adam Smith – author of The Money Game
You can watch the spots by going to the Dollars & Sense homepage and clicking on “TV Spots” section in the upper right hand corner of the page. They’re pretty funny.
Although I recognize all three names, I wouldn’t have recognized Adam Smith’s face. In fact, I would be willing to bet that most people wouldn’t know who Adam Smith is, which makes the commercial he stars in kind of silly. You’ll see what I mean when you watch it.