Humor – Hyundai’s Dollars & Sense Ad Campaign

April 10, 2008

I don’t know if you’ve caught this or not but Hyundai has been running an ad campaign called Dollars & Sense that features three financial authors offering advice to potential Hyundai buyers. The authors in the campaign:

Larry Winget – author of You’re Broke Because You Want to Be and several other books (I interviewed Larry last year)

Ray Lucia – author of Buckets of Money (my dad liked this book)

Adam Smith – author of The Money Game

You can watch the spots by going to the Dollars & Sense homepage and clicking on “TV Spots” section in the upper right hand corner of the page. They’re pretty funny.

Although I recognize all three names, I wouldn’t have recognized Adam Smith’s face. In fact, I would be willing to bet that most people wouldn’t know who Adam Smith is, which makes the commercial he stars in kind of silly. You’ll see what I mean when you watch it.

7 responses to Humor – Hyundai’s Dollars & Sense Ad Campaign

  1. No One Important April 10, 2008 at 4:30 pm

    We “baby boomers” are much more likely to know Adam Smith than Larry Winget or Ray Lucia. And, amazingly enough, we’ve also got a lot more money than X- and Y-ers. In light of that, the Adam Smith ad isn’t really so silly at all…

  2. Everyone knows who Adam Smith is, he invited capitalism when he published “The Wealth of Nations.”

    Oh wait…

  3. No One Important,

    That’s a good point. I actually knew who Adam Smith was but I’m pretty sure I wouldn’t have recognized him. I have a copy of his book, “Super Money.”

  4. I’ve seen the commercials, but the only ‘guru’ I had heard of before is Larry Winget. I think his Big Spender show is interesting, though I’ve only watched a few episodes.

    So…first thing I thought when I saw the commercial- is it really wise financially to buy a new car and are you really ‘saving’ money? I thought the ad might have been a bit hypocritical for Mr. Winget, but I guess you could argue that Hyundai makes a cheap car so if you were going to buy a new car anyway- buy a cheap one.

    Am I nuts? What do you guys think?

  5. Remember when Suze Orman was doing some spot for Buick….but that didn’t last…wasn’t quite sure what that was suppose to inspire…more people follow her than Tiger and so they shoudld run out and buy a Buick..???

  6. Commercials are entertaining and all, but, if Hyundai (who is making some pretty nice looking vehicles these days) wants my money, they need to start hanging out with Honda and Toyota at the top of the reliability rankings. As I’ve discussed with friends, I don’t care who J.D. Powers says is ranked first in initial quality. I want to know who is ranked first in residual quality after 5 years (when I can put my former car payment to good use !).

  7. Well at least people are seeing the commercials! None of us are suggesting that you immediately run out and buy a Hyundai or any other car. I know I am not. My point in doing the commercial is that IF you need a car at least buy one that has cash back and zero percent financing. And it is a reminder that a good car doesn’t always come with a high price tag. All of the “gurus” agreed on those points. By the way – it was a pleasure hanging with the others. Good guys.

    All the best – good blog!

    Larry Winget