Well, it now looks like 1.5 quarts is the new “1/2 gallon.”
Based on the information provided in the Consumerist post, that represents a 16.7% price increase! How so? Check this out:
Previous Price Per Quart:
$5.99 ÷ 1.75 quarts = $3.42 per quart
New Price Per Quart:
$5.99 ÷ 1.50 quarts = $3.99 per quart
Percentage Price Increase:
($3.99 – $3.43) ÷ $3.42 = 16.7%
To put that in perspective, these same ice cream companies would now have to charge $8 for a 1/2 gallon of ice cream if the size stayed the same and they just raised prices. Right now Blue Bell sells for around $6.30 for a 1/2 gallon.
Size reductions are very sneaky because most people don’t do the math.