By JLP | April 30, 2008
I’d be taking advantage of inflation.
Think about it…
Yesterday I posted about how some ice cream companies are reducing the size of their products while leaving the price the same. If I owned an ice cream company that still made 1/2 gallon containers, I would film a commercial that went something like this (sorry I don’t know how to write a script):
I would show different people opening their smaller ice cream containers, looking in, and frowning. Then a voiceover would say something like, “Is something missing from your ice cream container?” Then one of the people would look at the camera and say, “Yeah, Ice Cream!”
Then the voiceover would come back on and say, “Lots of ice cream companies have reduced the size of their products but have left the price the same. Blue Bell still offers 1/2 gallons of ice cream and we don’t plan on changing. We just think you should get what you pay for.”
Of course companies may be resisting these kinds of commercials because they want to leave their options open.