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The Grocery Shrink Ray Attacks the Beer Aisle
By JLP | September 4, 2008
Well, the grocery shrink ray (as made famous by The Consumerist) has now fully reached the beer aisle—and I’m not happy about it!
Recently I have noticed that more and more beer producers are going with 11.2 oz bottles instead of the standard 12 oz. bottles. Earlier this evening I was at Kroger and I noticed that the seven beers were now 11.2 oz bottles.
Here is a list of beers that I refuse to purchase:
My Kroger has a limited selection so if there are other beers that should be on the list, please let me know and I’ll add them.
These size reductions are crazy because the price of beer has already gone up a lot over the last few years. I can remember just a few years ago when $6 was considered expensive for a six-pack of imported beer. Now it’s nothing for a six-pack to be $7.99 or more—that’s a 33% increase!
Of course there is a way for consumers to fight back. It’s very simple, really: DON’T BUY THEIR BEER.
UPDATE: Well, according to the first commenter, it’s a European thing. Crazy, it just seemed like all the sudden all these smaller bottles started popping up all over the place.
Topics: Budgeting |
