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What in the world is the 3-Step Plan?

By JLP | August 5, 2009

One of the TV stations frequently has commericials for Andy Willoughby’s 3-Step Plan. Willoughby is a happy Austrilian dude. He opens every commercial with, “How in the world are you anyway?” It’s quite annoying.

Anyway, he advertises this “3-Step Plan,” with the goal of getting one family member working from home. He calls it a mini franchise system with a low start up cost and then directs you to his website.

What is this franchise?

Well, he doesn’t say. His website doesn’t say either. There are “testimonials” from people who are supposedly using the 3-Step Plan but of course they don’t mention specifics or state just how much they are making. Instead, website visitors are asked to sign up for more information. Makes me wonder…

If this were truly a franchise, wouldn’t you know what it was BEFORE you requested information?

One other thing that bugs me about it is that he makes it sound like it’s a program for Christians, which builds a sort of trust. Christians don’t normally think that another Christian is going to take advantage of them. One of the testimonials from the TV commercial is a couple who lead the praise and worship portions of their church service.

I googled “3-Step Plan” and found a couple of reviews. One reviewer* states that the plan is a multi-level program for something called XanGo Juice, which sells for $40 per 25 oz. bottle! This is the important part found in the review*:

…The MLM aspect of the business means that XanGo juice is not sold in retail stores but only through independent distributors.

As a distributor you get access to XanGo Juice and are authorized to sell it and recruit a down line of distributors to increase your profits. From researching Andy Willoughby’s 3 Step Plan it seems that he’s offering you a chance to invest in a radio co-op where the leads derived from his radio advertising will be shared amongst his members and should help you build a large down line and customer base.

So, when you put it all together you need to invest an initial membership fee of $35 and you’re also required to purchase a minimum of 1 case (that’s 4 x 25oz bottles) of XanGo Juice per month at a whole sale price of $100. And when you sell a bottle of XanGo Juice you’ll earn a profit of around $15 per bottle.

Now it all is starting to become clear…

This is the reason why he doesn’t tell you what the program is about in his advertisements or on his website. Why? Because if he did, FEW PEOPLE WOULD GO FOR IT! People are extremely wary of anything that has to do with MLM. I know I am.

*Not exactly a “trusted” source but there was some interesting information.

Topics: Miscellaneous | 6 Comments »


6 Responses to “What in the world is the 3-Step Plan?”

  1. Dylan Says:
    August 5th, 2009 at 4:14 pm

    Nothing goes better with a $30 hot dog than a $45 bottle of fruit juice. Mmmm Mmmm.

  2. LOL Says:
    August 5th, 2009 at 5:29 pm

    Apparently there have been medical claims that the FDA is cracking down on them for:

    http://www.webmd.com/news/20061004/fda-warns-xango-juice-maker

  3. JLP Says:
    August 5th, 2009 at 5:31 pm

    LOL,

    Nice catch!

  4. Foobarista Says:
    August 6th, 2009 at 1:01 am

    This is the same outfit that called itself “Lexxus” (note the two X’s) and had to change its name when Toyota lawyers found out about it.

    They were doing very well in China until the government cracked down on them.

  5. harm Says:
    August 6th, 2009 at 3:29 am

    I always think “Herbalife” when I see a ‘work at
    home and become as rich as Bill Gates’ ad :D
    but I don’t have any more faith in internet-sold
    fruit juice than I do in Herbalife, that is to say
    none. I wouldn’t but it, so why try selling it?

  6. Andy Willoughby Says:
    January 28th, 2010 at 4:31 pm

    This is a work from home business system. We help people develop a home business. Our system is somewhat different from most network marketing because of that system. It is best explained by a person. A person who is actually doing it, not just selling it. People who respond to our advertising will talk to another individual like themselves who has a desire to operate their own business. I googled McDonalds and it says you need a minimum of $500,000 in non borrowed money to be considered. Our people can start for $35 and a product (which is also considered stock, most businesses have stock) purchase of $90. Most of us who have a home business could not come up with $500,000. But we still want to work for ourselves. Not everyone succeeds with our business, but many do and nobody loses a lot of money. Please remember there would be no jobs if no one wanted to own their own business. If you have a job and your are happy with it and content, good for you. But we are not all a like. It is ok to be different. By the way I am not from Australia.

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