I have been a Google Adsense user since 2005. EVERY MONTH my earnings (the amount I was actually paid) equaled my estimated earnings. Every month.
Until last October.
Last October I noticed that my earnings were slightly lower than my estimated earnings. Every month since October, my earnings have been less than my estimated earnings. It was never more than a percentage point or so. Not really a big deal.
My March payment was 18.3% lower than my estimated earnings! That’s a significant amount! The Adsense website says that the payment may be slightly lower than the estimated earnings. Eighteen percent does not seem “slightly” lower.
So, I’m wondering, fellow bloggers and website administrators…
How were your March numbers?
My other question is…
Where does this money that Google takes back go? Do they keep it? I’m not a conspiracy theorist but think about the number of websites that Adsense provides ads for. If they hold back a percentage or two (or 18.3%), we’re talking significant money. Where is it going? Back to advertisers? To Google’s bottom line?
It wouldn’t bother me so much if they had better customer service. As far as I can tell, there’s nowhere I can turn to get this matter looked at by Google.