Great Piece from Forbes on Social Networking in Old Businesses

May 25, 2012

This is a great idea:

The Gents Place Puts a Modern Twist on Barbering

My introduction to the Gents Place was through a Facebook ad that offered a free cut, shampoo and hot towel treatment—a $35 value—in exchange for my name, phone number, e-mail address and preferred social network. Who could resist? While waiting for my turn at the shop in downtown Leawood, Kans., I took advantage of the Wi-Fi access to catch up on the news on my iPad. Since the chop was free, I opted for a $10 add-on, a lathered neck shave with a straight razor. Ah, nice.

When I got home I mentioned the experience to my Facebook followers. Next day I got a message via LinkedIn from Davis, the 29-year-old founder of the Gents Place. He personally connects with every new client who provides a contact via LinkedIn, Google+ or Twitter. “I realized pretty early on that our business is social, by its very nature,” he says. There’s no better way “to connect like-minded guys in the local community and create long-term relationships.”

Think about how social networking could impact other “old line” businesses…

One response to Great Piece from Forbes on Social Networking in Old Businesses

  1. Fascinating story! This takes the whole idea of word of mouth marketing to the next level. It sparked some business ideas in me.