By JLP | July 22, 2013
An article in today’s WSJ talked about how companies should and should not raise their prices.
Honestly, I think the best way to do it, is just raise them. Don’t cover them up by trying to be sneaky. I hate size reductions and fewer products per package (even thigh the package stays the same size). Or, add new fees like AT&T did a couple months ago by adding an administrative fee of $.61 per wireless account. Or, start charging a rental fee for hardware like Time Warner did last year. ANNOYING.
If you have to raise prices, just do it.