By JLP | September 4, 2013
The other day I was grocery shopping at H-E-B. I stopped by the orange juice section and noticed something new. Tropicana had changed up their packaging and was now offering a “Family Size.”
Upon on closer inspection, I learned that it was a 118 oz. container, or 10 oz. short of a gallon. So, the GALLON was gone and the replacement was called “Family Size.” Apparently, Tropicana thinks their customers are stupid.
Oh, and guess what…
The price was STILL $6.49.
So, customers now get 10 fewer ounces and pay the same price, which equates to an 8.47% price increase. I guess jacking the price up from $6.49 to $7.04 would be too much for customers. Better to go the sneaky route.
Grocery shopping is so frustrating these days.
UPDATE: A friend of mine pointed me to this article as to the reason why orange juice prices are rising: Incurable Disease Threatens US Citrus Crop.