A Look at AT&T Next

AT&T Next

The fine print says:

Requires 20-month 0% APR installment agreement & qualifying credit. Sales tax due at sale. Qualified wireless service plan req. If you cancel wireless service, remaining device balance is due. Qualified devices only. Limit two finance devices per wireless account. Available at select locations only. If device is returned, restocking fee up to $35 for smartphones or 10% of tablet sales price may apply. Upgrade after 1 yr: Req. min. 12 monthly installment payments & acct. in good standing plus trade-in of current financed device in good & functional condition & purchase of new qualified device/wireless service plan. After upgrade, remaining unbilled installment payments are waived. Terms subject to change. Visit a store or att.com/next to learn more.

The catch: you have to pay full price for the device (if the device costs $500, that’s $25 per month in addition to your wireless contract). It also doesn’t appear that the iPhone is on this plan (at least I don’t see an iPhone on their landing page.

I bet this is a way to start weaning people off the discount-with-a-contract way of doing business. You think?

2 thoughts on “A Look at AT&T Next”

  1. I like T-Mobile’s stance: bring your own device (or pay in full for one up front), then you only pay T-Mobile for the network connections. I’m paying T-Mobile ~$108 monthly (after taxes) for 3 smart phones with unlimited talk/text/data, no contract — obviously none of the devices are financed.

    T-Mobile will finance devices if you want — but that would be a “contract” at that point, plus higher monthly payments, etc.

  2. I don’t like this model, but I understand why they are
    doing it. Wireless carriers are trying to get away from the
    subsidies, but it is going to be a long run. A road that they
    created in order to get people to get new phones.

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