By JLP | December 28, 2013
My wife bought me some Martini glasses for Christmas. We aren’t usually Martini drinkers so I had to go buy some supplies. My wife wanted to try a Cosmopolitan, which calls for cranberry juice. On my way home from the liquor store, I stopped at H-E-B, a popular grocery chain here in Texas. I picked up a bottle of Ocean Spray Cranberry Juice and this is what I saw:
Any time you see the phrase “NEW LOOK,” beware. It usually means the size has changed. Sure enough. They reduced the size from 64oz. to 60oz. The price…was still the same.
I don’t know about you guys, but I HATE this kind of inflation. I would rather the company just raise their prices than to try to be sneaky about it.
Anyway, when I got home I did a quick search and found a customer complaint regarding the new bottle size on Ocean Spray’s facebook page. This was their response (keep in mind that this response was written by someone who works for Ocean Spray):
“Hi Ethan, We understand your frustration. We did reduce our 100% juice drink bottles from 64 to 60 ounces to accommodate the rising costs in the bottling materials and juice concentrate used in our 100% line. We chose not to pass these rising costs onto the consumer, and therefore chose the alternative of reducing the bottle size. We still have a variety of 64 oz. options and would be happy to discuss with you further at 800-662-3263.”
So a reduction in the container size&151;while the price remains the same&151;ISN’T passing the rising costs onto the consumer? Did I really just read that?
I paid $2.97 for a 60oz. container (basically $.05 per ounce). Had I paid that same price per ounce for a 64oz. container, I would have paid $3.17. That’s the equivalent of a 6.7% price increase. IT IS A PRICE INCREASE.
I would rather companies just be honest with their customers rather than trying to treat us as if we are stupid.