How Much is Your Social Media Account Worth?

August 31, 2016

Longtime readers of AFM know that I’m not a fan of misleading people. I don’t publish paid blog posts without a disclaimer stating that the post is an advertisement. Advertisers don’t care for that, but I think it is the right thing to do.

That said…

I read a short piece by Sapna Maheshwari in yesterday’s Houston Chronicle about how celebrities are advertising to their followers. The problem is that the postings usually don’t specify that they are advertisements. Rather, they come across as testimonials.

The reasons for this are simple: the money is huge!

The article states, “Captiv8, a company that connects brands to influencers, says someone with 3 million to 7 million followers can charge, on average, $187,500 for a post on YouTube, $75,000 for a post on Instagram or Snap-chat and $30,000 for a post on Twitter. For influencers with 50,000 to 500,000 followers, the average is $2,500 for YouTube, $1,000 for Instagram or Snapchat and $400 for Twitter.”

I would hope that people aren’t so naive to believe that celebrities—excuse me, I mean influencers—aren’t getting paid for some of their postings. I have always assumed they were.

3 responses to How Much is Your Social Media Account Worth?

  1. As for the answer to this question, probably a lot less than I spent on school supplies. Lucky for me, I have a few social media accounts just for the money (apparently)?

    Even though it says in small print that Alex Trebek is a compensated endorser, or something to that effect, he has been selling Colonial Penn Life Insurance during Jeopardy broadcasts for years. It would be interesting to know how well compensated he is and how much time he devotes for that compensation. Also, how often does he have to shoot the commercial endorsements – every season, or only when he shaves or grows back his mustache?

    • You know, there are a few things I am very happy with and would endorse – unpaid or even paid if the folks at Miracle Whip are tuned in here.

      Foods, drinks, services and a few other preferred brands. At some point though, you can’t endorse everything you like or are paid to like. There is a sweet spot out there and I think Michael Jordan found it at the pinnacle of his fame.

  2. They aren’t making money off of me. I only log into Facebook every couple of months to see what my relatives are doing. Don’t belong to any other social media. Don’t follow any celebrities. Block posts from people that post too much political crap. Sorry, Zuckerberg.