This is a great idea:
My introduction to the Gents Place was through a Facebook ad that offered a free cut, shampoo and hot towel treatmentâ€”a $35 valueâ€”in exchange for my name, phone number, e-mail address and preferred social network. Who could resist? While waiting for my turn at the shop in downtown Leawood, Kans., I took advantage of the Wi-Fi access to catch up on the news on my iPad. Since the chop was free, I opted for a $10 add-on, a lathered neck shave with a straight razor. Ah, nice.
When I got home I mentioned the experience to my Facebook followers. Next day I got a message via LinkedIn from Davis, the 29-year-old founder of the Gents Place. He personally connects with every new client who provides a contact via LinkedIn, Google+ or Twitter. â€œI realized pretty early on that our business is social, by its very nature,â€ he says. Thereâ€™s no better way â€œto connect like-minded guys in the local community and create long-term relationships.â€
Think about how social networking could impact other “old line” businesses…