Archives For Advice for Salespeople

The following question was published in this weekend’s WSJ:

Dear Dan,

I don’t care about cars, never have. But I’m a sales executive, and people tell me I should own a nice car (BMW, Mercedes, etc.) to enhance my credibility to both my customers and sales team. I can afford either but would rather save the cash and buy a Honda. Does it matter?

—Cody

I’m curious what your thoughts are on this.

Here are mine:

I suppose the answer depends on the circumstances (what are you selling?). I, however, would gravitate to the one I wanted and not worry about what other people think. So, if I wanted a Honda, I would go for the Honda. There’s nothing worse than a flashy, cocky, salesperson. That’s my opinion.

Thoughts?