How Much is Your Social Media Account Worth?

Longtime readers of AFM know that I’m not a fan of misleading people. I don’t publish paid blog posts without a disclaimer stating that the post is an advertisement. Advertisers don’t care for that, but I think it is the right thing to do.

That said…

I read a short piece by Sapna Maheshwari in yesterday’s Houston Chronicle about how celebrities are advertising to their followers. The problem is that the postings usually don’t specify that they are advertisements. Rather, they come across as testimonials.

The reasons for this are simple: the money is huge!

The article states, “Captiv8, a company that connects brands to influencers, says someone with 3 million to 7 million followers can charge, on average, $187,500 for a post on YouTube, $75,000 for a post on Instagram or Snap-chat and $30,000 for a post on Twitter. For influencers with 50,000 to 500,000 followers, the average is $2,500 for YouTube, $1,000 for Instagram or Snapchat and $400 for Twitter.”

I would hope that people aren’t so naive to believe that celebrities—excuse me, I mean influencers—aren’t getting paid for some of their postings. I have always assumed they were.